Case Study 7 – VA3 – Enhancing Client Service with a Strategic Shift from Answering Services to Virtual Assistants
HomeReady Diroll Consulting / Technology / Case Study 7 – VA3 – Enhancing Client Service with a Strategic Shift from Answering Services to Virtual Assistants
“Our virtual assistants not only offer the human touch that delights our clients, but they also drive efficiency, allowing us to focus on what we do best—delivering top-notch roofing services.” – Ally Tresnak
Background Transitioning from traditional call handling to an answering service was the first step in revolutionizing Tresnak Roofing’s client engagement. While the change brought immediate improvements, the high volume of calls and the variable quality of interactions highlighted the need for a more consistent and personalized service approach.
The Transition...
The Outcome
This strategic shift not only streamlined operations but also significantly enhanced the customer experience, reinforcing Tresnak Roofing’s reputation as a customer-centric brand.
Reflection “Reflecting on your client service journey, are there opportunities to enhance efficiency and customer engagement that you haven’t yet explored?”
The AnswerConnect Era
Initial Benefits: With AnswerConnect, Tresnak Roofing reduced call handling times and improved customer data collection, facilitating faster estimate delivery.
Challenges: Despite the gains, the impersonal nature of the service and the lack of scheduling capabilities led to a search for a more integrated solution.
The Virtual Assistant Transition
Tailored Client Interactions: The switch to virtual assistants provided personalized attention and consistency in client communications, mirroring the brand’s commitment to quality.
Operational Enhancements: VAs offered a broader range of services, from scheduling to estimate preparation, within a shorter time frame—under six hours.
Quantifying the Journey
Cost Analysis: Escalating costs with the answering service, peaking at $2,300 monthly, prompted the shift to VAs, which brought additional capabilities for a marginally higher investment.
Efficiency Metrics: The VAs managed to halve the estimate preparation time from two days to less than one, and provided the ability to scale operations up or down as needed.