- Clients : Tresnak Roofing
- Project Size : Scope: Addressing 74+ voicemails and improving customer satisfaction
- Design : Voicemail Management and Customer Response
- Location : Remote Operations
- Service : CRM Integration, Professional Call-Answering
Context:
A local roofing company sought to differentiate itself in a saturated market. The goal was to engage potential customers in a non-invasive yet effective manner that highlighted their convenience and modern approach to roofing solutions.
The Challenge:
The company’s reliance on traditional marketing was not capturing the attention of their ideal customers — tech-savvy homeowners looking for efficient and pressure-free roofing services.
Strategic Approach
Our consultation began with a deep dive into understanding the company’s current market positioning and identifying their ideal customer profile. We then crafted a dual strategy:
- Engaging the Community:
- Implemented a community-first engagement plan on Nextdoor, actively participating in discussions and providing value-first content.
- Instead of direct advertising, shared educational content and resources that subtly included the company’s innovative Instant Roof Quote tool.
- Leveraging Technology:
- Utilized the Roofle Instant Roof Quote Tool to provide immediate, no-obligation estimates, fostering trust and transparency.
- Integrated instant follow-up mechanisms via text messages, which not only nurtured leads but also directed them to a curated showcase of past projects.
Execution
- Community Dialogue: Built rapport within the Nextdoor community, positioning the company as a helpful neighbor rather than just a service provider.
- Digital Innovation: Employed the Roofle tool to disrupt the traditional estimate process, offering convenience and immediacy that aligned with modern consumer expectations.
Outcomes
- Cultivated over 200 quality leads from Nextdoor, directly correlating to $325,000 in sales, while maintaining a non-intrusive presence.
- Developed a process for a virtual assistant to post on behalf of the team on the NextDoor pages so the sales team can spend their time selling.
- Developed a robust online presence that reinforced the company’s image as an industry innovator and community ally.
Operational Impact
- By reducing the estimate turnaround time, the company was able to allocate more resources to customer service and project completion.
- The virtual assistants’ involvement meant leads were engaged quickly and effectively, increasing the likelihood of conversion.
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